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Turning a “book-a-plumber”
dream into a national habit
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When Araam.pk first spoke with us, their idea already solved a distinctly local pain: letting Pakistanis book plumbers, electricians, and other pros without asking...
the neighborhood cha-cha for a phone number. Yet the promise was buried. A half-finished MVP, zero brand presence, and piecemeal marketing meant only a handful of curious visitors ever became paying users.
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The hurdle
Awareness gap
Trust gap
Conversion gap
Awareness gap:
most households had never heard of Araam—or the concept of hiring a handyman online.
Trust gap:
Those who landed hesitated; the platform looked unfinished and offered little proof.
Conversion gap:
sign-ups stalled because the journey from ad → website → booking felt clunky, slow, and risky.
In short, Araam’s marketplace leaked at every
stage—exactly the opposite of the
“araam” (comfort)
its name promised.
What We Set Out to Fix
Visibility
Credibility
Momentum
Visibility
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appear wherever Pakistanis search for quick, reliable home-service help.
Credibility
make visitors “feel safe” within a single scroll through clear badges, ratings, and bilingual messaging.
Momentum
shorten the path from first click to “Job Confirmed” so users experience value—and tell their friends—before doubt creeps in.
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Instant Credibility at First Glance
Before we wrote a single line of code, we focused on how Araam looks and sounds. A fresh logo in calming blues, bilingual micro-copy that mixed everyday Urdu with concise English, and KYC-verified “blue-tick” vendor badges all told visitors, “This platform is legit.” Consistent colours, typography, and iconography carried that promise across ads, social posts, and every screen of the product, so the brand felt familiar wherever people met it.
Instant Credibility at First Glance
Followed by a elaborate brand identity system ...
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Frictionless Journeys That Convert
We rebuilt the prototype into a fast Laravel PWA that loads in under two seconds. Clear category tiles, one-tap filters, and in-app chat let buyers compare quotes easily. An analytics dashboard tracked vendor response time and job value; weekly sprints trimmed extra clicks. The result: visitors moved from first tap to “Job Confirmed” quickly.
Frictionless Journeys
That Convert
Followed by a elaborate
Product Design...
Social proof at internet speed
To spark word-of-mouth, we launched the #AraamKaro social media series, challenging influencers to record “before-and-after” fixes delivered by Araam pros. One 40-second reel repairing a shattered phone screen tallied 180 k views in three days and tripled vendor applications in Karachi that week. Seasonal giveaways—think free AC tune-ups during heatwaves—added 12 000 email subscribers without a single paid ad.
Social stories
that travel.
Followed by a elaborate
Landing pages...
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“Buzz Interactive didn’t just market Araam—they built the trust engine we still run on.”
Lessons any
marketplace can borrow
Educate, then sell
In emerging markets, blog posts that answer “How much does it cost?” convert better than splash-screen coupons.
Speed = credibility
Trimming load time below two seconds lifted conversions by 11 %.
Balance both sides
Vendor-only referral credits ensured supply kept pace with demand spikes, preventing empty search results
If you’re a founder or CMO looking for a partner who can design, market, and scale a digital product without wasting budget...
schedule a 30-minute strategy call with Buzz Interactive. We’ll map out quick wins you can activate this quarter—no strings attached, just actionable insight.
Let's Connect
