13 Dec How to Make Websites Communicate and Convert Visitors into Leads
It’s fascinating that we’re surrounded by many engagement and lead-generation opportunities today. However, most businesses are still missing out on a whole heap of revenue either by not having a website up and running or not improvising the best practices. As marketing paradigms change, digital marketing is becoming more relevant than ever. It’s necessary to start off on the right foot when it comes to developing a website because it plays a vital role in the digital marketing campaign for any business.
The idea is to make your website engaging in intriguing visitors to explore, take action, and respond. To make that happen, we need to make the website communicate to the visitors in a way that leads to engagement. The reason for emphasizing a lot on website communication is that if it doesn’t stand out or attract visitors, they’ll walk off the site. Not only does it require the website design to be subtle, but it also takes a solid website copy to get the job done.
Have you ever encountered websites with a difficult layout to navigate?
Did you visit some websites that don’t clarify what they’re about?
Perhaps, we often stumble upon such websites that miss out on lots of opportunities just because they don’t communicate well with the visitors. In this blog post, we will look at the elements that make websites communicate well and help businesses start the lead-generation process through websites. Here are some of the best strategies to achieve those goals:
1 – Attractive Design and Layout
Whenever a visitor lands on a website, the website design plays the role of a pivotal point. If the website design seems attractive and innovative, the visitor might stay longer unless the website isn’t slow. The science behind this is that creativity in web design might keep the visitor engaged for a while. It doesn’t mean the website design will hold onto the visitor for minutes. Instead, it’ll be a matter of a few seconds.
An attractive web design could lead the visitor into a communication funnel, such as filling up a form, moving to the contact page, or signing up for the newsletter. It does look straightforward, but it is not that easy to make it happen. Indeed, the website design alone can’t make visitors convert into subscribers or leads unless the message doesn’t resonate with the audience. The design isn’t the only key to engagement. You’ll find out more in the next points.
2 – Writing a Perfect Copy
The website copy is the most important thing after the website design and layout. Not only does it translate your vision into words, but it also helps you send the message across. A website copy isn’t the longest form of content, so it must be precise and concise. The key here is to write a clear, concise, and understandable message. The problem with some websites is that they either use a generic copy style or put out technically written content. So it doesn’t help either way.
Conversely, if the copy is simple, actionable, and enticing, it impacts differently. One of the important goals of getting a website developed and optimized in the digital marketing campaign is that it communicates with the prospects. If the copy hinders that communication for whatever reason, then there is no point in having a website.
3 – Optin Forms and Popups
Optin forms and popups work as a funnel in the lead generation process. After website design and copy, the opt-in strategy is an essential thing to take care of in the online marketing process. When the visitors land on the website and consume the content, they’ll likely walk away. What an opt-in form or popup does is that it builds a connection with the visitor by adding them to the email list.
It doesn’t happen so quickly. The visitors won’t sign up to the email list if no proper funnel is created, let alone if the right message on the opt-in form is not there. The process of highlighting the importance of option forms is that website communication isn’t just about the website design and copy; instead, options play a crucial role in converting visitors into leads.
4 – Adding Call-to-Action Buttons
Call-to-Action buttons are imperative to build an interactive environment for engagement. Sometimes a well-written copy engages the visitors and puts them on the conveyor belt to contact you. Then you need the right call-to-actions at the right spot to make the communication possible. If a call-to-action (CTA) isn’t there for visitors to check out, they will instantaneously leave without taking action or end up frustrated and leaving the site forever. Another side of the story is that you don’t have to put any CTA on your website. It does have to be a relevant CTA. Different brands use a wide range of CTAs according to their need. For example, a few popular ones are getting a quote, talking to us, live chat, and free reporting. Don’t hesitate to experiment with some new ones. The truth is that CTA ignites the lead generation process, and the digital marketing strategy is incomplete without tools like call-to-action.
5 – Install Necessary Analytics
Analytics will allow the website owner to understand how the website performs on the web. Analytics refers to the various forms of website traffic analysis and tracking. Besides regular tracking, Heatmap is a new web technology that tracks what portion of the website most visitors spend time on and clicking. So analytics will help guide the website owners to create relevant content and optimize the website elements to increase the click-through rate. Therefore, it becomes easier to determine what kind of content visitors are looking at and what CTAs they click through.
You have learned five basic elements that make communication with visitors seamless. If you pay attention to these elements, you’ll see an increase in the lead generation process. Discussing the whole topic was to ensure your website engagement, which results in more leads along the way. It wouldn’t have been possible without having a beautifully-designed website and the rest of the steps mentioned in this blog post.
What else would make a website communicate and generate a lead?