Funnel CRM — A Growth Story

When Funnel CRM approached us, their product already solved a real pain for founders & small agencies keeping proposals, emails, & deals in one place...

but that advantage was hidden. With no consistent brand, a slow brochure-style site, and scattered marketing experiments, they were converting only a trickle of curious visitors into paying customers.

UX/UI Design

Web App Development

Landing Pages

Marketing Launch

The hurdle

..1

Awareness gap

..2

Clarity gap

..3

Conversion gap

Awareness gap:

prospective users simply hadn’t 
heard of Funnel CRM.

Clarity gap:

those who did arrive couldn’t grasp
“why this CRM?” in a single glance.

Conversion gap:

sign-ups were flat because the
journey from ad → website → trial felt disjointed.

In short, the funnel
had leaks at every stage.

(pun intended obviously) ....

What We Set Out to Fix

..1

Visibility

..2

Clarity

..3

Momentum

Visibility

put Funnel CRM in front of people actively searching for a lightweight, affordable CRM.

Clarity

help visitors “get it” in a single scroll.

Momentum

shorten the distance between first click and first proposal sent.

Our response

We treated the assignment the way the product treats sales: as one connected funnel

First, a brand worth remembering.

We designed a tilted “F” mark that mimics a funnel’s shape and chose a saturated palette that jumps off social feeds. The identity now said “modern SaaS” before a single word was read.

First, a brand worth remembering.

Followed by a elaborate brand identity system ...

#26D3E3

#65F0BE

#EE4B17

#E5A126

#F6F6F6

Circular 400

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Circular 500

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Circular 600

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ICONS

Why it worked?

Because every tactic, from logo to long-tail keyword, reinforced a single idea ..... Funnel CRM removes the busy-work between an enquiry and a signed deal.

By aligning brand, website, content, and ads around that promise—and measuring each touchpoint daily—we closed the very funnel the company is named after.