Integrated Digital
Marketing for CRM Based Software

Funnel CRM Case Study

Funnel CRM is an all-in-one software providing a wide in-depth solution for your daily business problems. Ever dealt with work handling problems and swirling deep into a tide of inboxes and losing track of your customers? Or are you a startup and driving the road of success and growth with always rising customer base and workload? Well, whatever the reason, Funnel is the leading Customer Relationship Management software for your business needs.

Funnel CRM also provides dedicated workspace outside your email inbox, and it gives you an easy-to-access location to monitor and manage tasks and activities. It also allows you to set up multiple users and gets your teammates in on the action too.

The Problem

Our client was highly concerned about creating awareness and generating leads in the market for Funnel in less time but the question arose was that, how will such a wide and comprehensive software be explained and generate leads in a short time period?

Giving the outline of this customer relationship management software while being innovative in our Digital Marketing solutions to convince users that Funnel is the best encyclopedic CRM software introduced as compared to other partial CRM software was seen as a major challenge.

No Online Presence

No Online Presence

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The Action Plan

With our ever-growing skills in the sphere of Digital Marketing environment, we constructed a pretty realistic and simple strategy for our client to meet their requirements in less time period. 

The client’s budget towards Digital Marketing was allocated in this manner: 50% on social media buy-in, 30% on SEO, 20% on PPC marketing.

Social Media Marketing was given the most emphasis with ever engaging post designs to convince users what magic Funnel contains. 

Our social media strategy was primarily focused to engage as much audience as possible leading to an ever increasing traffic to their website. 

Read further to learn how Buzz Interactive’s expressive social media campaign reached 1000+ qualified leads in just 3 weeks. 

BRANDING

The ideology behind the logo of Funnel is just phenomenal. The logo however represents the letter “F” enunciating the first letter of its brand name, but that’s not it. Funnel’s logo design has a hidden meaning buried into its depth.

An actual funnel goes from wide top to narrow bottom though creating a clone shape but the letter “F” in Funnel’s logo provides a connotation of an actual funnel. Our bespoke designers literally cogitated before coming up with such a design. With gaps between each bar and a 30 degree tilt creatively represents the letter “F” and echoes the shape of a funnel. 

Now you might be wondering how we came up with such a funky color palette for the logo. Well, the word funky also starts with the letter “F”. 

With a blend of 8 color schemes our designers successfully came up with such a vibrant design to communicate a connection and closeness with the users.

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WEBSITE

UI/UX

The inventive minds behind the development of Funnel’s creative and responsive website provides a stunning user experience and friendly user interface. The entire design copes up with the funky, vibrant touch of Funnel’s concept.

The image in the banner portrays an idea of Funnel providing an all-in-one solution for your business needs giving you a hassle-free experience and with CRM comparison chart it has been assured.

SOCIAL MEDIA MARKETING

Social Media Posts

For Funnel CRM we used animations to create a connection with the users and provide a short step-by-step tutorial like campaign to assure that the users are aware of all the solutions being offered by Funnel. These animated videos aided the users a lot in understanding the comprehensive feature of Funnel CRM.

The animated video campaign reached a vast number of audience and helped Funnel gain 9800 trial signups out of which 2500 were converted into paid monthly subscriptions.

Advanced SEO Strategies for CRM

With our powerful SEO services and strategy, Funnel’s rank immediately boosted to number 1 in SERPs (Search Engine Result Pages) which skyrocketed the organic traffic generation for our client by 500% in just 3 weeks.

Our strategy included internal linking along with SEO for different pages within one parent page for Funnel. It was a strong SEO strategy used by Buzz Interactive which made it all possible for us to reap such astonishing results within 3 weeks period.

We started off with optimizing CRM Solutions web page and all the internal landing pages for different CRM use cases for roles including CRM for Startups, CRM for Freelancers, CRM for Small Businesses, CRM for Agency, CRM for Real Estate, CRM for Sales, CRM for Operations, CRM for Marketing and many more internal landing pages.

The Result

Harnessing the power of our all-in-one digital marketing campaign, Buzz Interactive was starting to generate sound results for Funnel which were generating qualified leads that soon converted into permanent customers.

From meeting our client’s requirement to increase their brand awareness, brand identity and brand loyalty to generating impressive results. And that’s just the beginning. Continuing their work with Buzz Interactive, Funnel’s campaign continues to grow globally.