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Digital Marketing For Fitness
Apparel Brand Iron Gear
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To strengthen online presence
and drive scalable sales through
tailored digital marketing strategies.
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The hurdle
Traffic plateaued
Non-existent Retargeting
Low Converting Paid ads
Traffic plateaued
at a few hundred daily visitors.
Non-existent Retargeting
every new sale felt like starting
from scratch.
Low Converting Paid ads
delivered clicks, not checkouts—ROAS
hovered below 2×.
In short, the funnel
had leaks at every stage.
(pun intended obviously)
What We Set Out to Fix
Weak brand presence
No strategic ad recall
Zero pixel data
Weak brand presence
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on non-Instagram channels
No strategic ad recall
every drop felt brand-new to audiences
Zero pixel data
to fuel look-alikes & retargeting
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Social Media Design and
Creative Strategy
With social media as the primary battlefield, our creative team delivered thumb-stopping visuals designed to disrupt user scroll and increase engagement. From sponsored ads to organic content, every post was crafted to highlight the apparel and spark action.
Social Media Design
& Creative Strategy
Followed by a elaborate
Social Media plan ...
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Scaling a Fitness Apparel Brand with Paid Social
We didn’t just run ads. We built a full-funnel growth system that turned cold traffic into loyal customers and customers into a growth engine.
Scaling a Fitness Apparel
Brand with Paid Social
Followed by a elaborate
Product Design...
Top of Funnel
Capture Attention
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30% lower CPM, 3x more clicks
48% increase in Add-to-Cart rate
$57,000+ in tracked sales & a 3.2x ROAS
Google Ads Retargeting
Purchase
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Platform-Specific Strategy
Performance Marketing & ROAS Optimization
We delivered an 8X ROAS (return on ad spend), even during challenging economic times and COVID-19 slowdowns. By aligning ad budgets with targeted offers and performance goals, we achieved:
Final Results
Our strategic execution helped Iron Gear transform from a low-visibility brand into a dominant player in Pakistan’s fitness apparel market...
Through a combination of social media marketing, paid media, performance marketing, and creative execution, Buzz Interactive positioned Iron Gear for long-term scalability.
Let's Connect
