Digital Marketing For Fitness
Apparel Brand Iron Gear

To strengthen online presence
and drive scalable sales through
tailored digital marketing strategies.

Media Buying
SMM
Performance Marketing

The hurdle

1

Traffic plateaued

2

Non-existent Retargeting

3

Low Converting Paid ads

Traffic plateaued

at a few hundred daily visitors.

Non-existent Retargeting

every new sale felt like starting
from scratch.

Low Converting Paid ads

delivered clicks, not checkouts—ROAS
hovered below 2×.

In short, the funnel
had leaks at every stage.

(pun intended obviously) ....

What We Set Out to Fix

1

Weak brand presence

2

No strategic ad recall

3

Zero pixel data

Weak brand presence

on non-Instagram channels

No strategic ad recall

every drop felt brand-new to audiences

Zero pixel data

to fuel look-alikes & retargeting

Social Media Design and
Creative Strategy

With social media as the primary battlefield, our creative team delivered thumb-stopping visuals designed to disrupt user scroll and increase engagement. From sponsored ads to organic content, every post was crafted to highlight the apparel and spark action.

Social Media Design
& Creative Strategy

Followed by a elaborate
Social Media plan ...

Scaling a Fitness Apparel Brand with Paid Social

We didn’t just run ads. We built a full-funnel growth system that turned cold traffic into loyal customers and customers into a growth engine.

Scaling a Fitness Apparel
Brand with Paid Social

Followed by a elaborate
Product Design...

Top of Funnel
Capture Attention

Goal
People don’t buy ads. They buy stories they see themselves in., so we launched  native style content
UGC workouts, raw edits, real people
Hooks like “Rs. 4,250 leggings vs Rs. 1,411,000 surgery?”
No polished ads — just scroll-stopping stories
Result

30% lower CPM, 3x more clicks

Goal
Turn curiosity into genuine interest. We warmed up viewers with:
Carousels showing stretch, sweat-resistance, and detail shots
Relatable transformation stories and side-by-side comparisons
Testimonials from real customers and creators
Result

48% increase in Add-to-Cart rate

Goal
Push high-intent buyers to take action.We delivered personalized, timely retargeting:
Dynamic product ads showing what shoppers viewed
“Only 1 left in your size” scarcity angles
Bundle offers with countdown-style urgency
Result

$57,000+ in tracked sales & a 3.2x ROAS

Cost per purchase dropped by 26%

Google Ads Retargeting

Purchase

Platform-Specific Strategy

Facebook
Carousel ads highlighting product benefits
Instagram Reel
Hook-Driven ads with fitness influencers
TikTok
Short-form videos showcasing workouts
Google
Search ads targeting gym
memberships

Performance Marketing & ROAS Optimization

We delivered an 8X ROAS (return on ad spend), even during challenging economic times and COVID-19 slowdowns. By aligning ad budgets with targeted offers and performance goals, we achieved:

Revenue growth of .. 1.2 million PKR in just
50 days
.. 800% return
on investment
.. Over 1,000 confirmed
purchases

Final Results

Our strategic execution helped Iron Gear transform from a low-visibility brand into a dominant player in Pakistan’s fitness apparel market...

Through a combination of social media marketing, paid media, performance marketing, and creative execution, Buzz Interactive positioned Iron Gear for long-term scalability.