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Chat Panda — A Growth Story
When Funnel CRM approached us, their product already solved a real pain for founders & small agencies keeping proposals, emails, & deals in one place...
but that advantage was hidden. With no consistent brand, a slow brochure-style site, and scattered marketing experiments, they were converting only a trickle of curious visitors into paying customers.
The hurdle
Awareness gap
Clarity gap
Conversion gap
Awareness gap:
prospective users simply hadn’t
heard of Funnel CRM.
Clarity gap:
those who did arrive couldn’t grasp
“why this CRM?” in a single glance.
Conversion gap:
sign-ups were flat because the
journey from ad → website → trial felt disjointed.
In short, the funnel
had leaks at every stage.
(pun intended obviously)
What We Set Out to Fix
Visibility
Clarity
Momentum
Visibility
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put Funnel CRM in front of people actively searching for a lightweight, affordable CRM.
Clarity
help visitors “get it” in a single scroll.
Momentum
shorten the distance between first click and first proposal sent.
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First, a brand worth remembering.
We designed a tilted “F” mark that mimics a funnel’s shape and chose a saturated palette that jumps off social feeds. The identity now said “modern SaaS” before a single word was read.
First, a brand worth remembering.
Followed by a elaborate brand identity system ...
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Logo Breakdown
The logo integrates the letters "C" and "P" in a fluid and organic manner, symbo lizing the essence of organic conversations that the company specializes in.
The organic form of the logo not only captures the fluidity of dialogue but also conveys a sense of natural flow and harmony, resonating with the company's commitment to fostering authentic and meaningful interactions.
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Product Design
The new homepage answers three questions in under ten seconds: what it is, who it’s for, why it’s easier than the tools you already know. Fast loading, direct copy, and above-the-fold demo GIFs replaced jargon and walls of text. Inside, we built five short solution pages (Startups, Freelancers, Real-Estate, Marketing Teams, Agencies) so every visitor immediately saw themselves reflected.
Then, a site that sells by showing.
Followed by a elaborate
Product Design...
Lets dissect what we did?
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s..
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s..
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Then, a site that sells by showing.
The new homepage answers three questions in under ten seconds: what it is, who it’s for, why it’s easier than the tools you already know. Fast loading, direct copy, and above-the-fold demo GIFs replaced jargon and walls of text. Inside, we built five short solution pages (Startups, Freelancers, Real-Estate, Marketing Teams, Agencies) so every visitor immediately saw themselves reflected.
Then, a site that
sells by showing.
Followed by a elaborate
Landing pages...
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Content that finds the right people.
Our SEO plan clustered keywords around each use-case (“real-estate CRM Pakistan”, “CRM for freelancers”). Internal links tied the cluster together; supporting blog posts and infographics answered the follow-up questions Google expects. Within three months, organic traffic had nearly tripled—and, crucially, it was the right traffic.
Content that finds
the right people.
Followed by a elaborate
SEO plan ...
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Most of the keywords
rank no. 1 on google in first three months
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CRM for freelancers - Funnel CRM
As a freelancer, your skills are your jobs but your business is people. This demands a set of skills that are beyond what’s needed for your next gig...............
BLOG
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Social stories that travel.
Motion-graphic explainers and 15-second feature reels turned the product tour into thumb-stopping snippets. A single Cyber-Black-Friday video went viral—10 million shares—and drove 9 000 paid conversions at an average cost of 35 cents.
Social stories
that travel.
Followed by a elaborate
Social Media plan ...
Social Media Posts
Thumbnail & Motion Videos
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Paid ads as a precision tool, not a crutch.
We ring-fenced 10 % of budget for low-CPC, bottom-funnel Google Ads (“proposal generator CRM”). Because the website now closed the loop, those clicks converted at over 6 %, keeping ROAS above 2 × from week three onward.
Paid ads as a precision
tool, not a crutch.
Followed by a elaborate
Ads ...
A/B Testing for Better Conversion
A/B Testing for Better Conversion
The payoff
users without freemium giveaways.
traffic & a 144% lift in first-page keyword rankings.
doubled .. from 3.1% to 6.5% thanks to clearer messaging & smoother UX.
captured annually viathe new site forms.
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tap .. over 1 million engagements turned customers into brandadvocates.
Results
The Numbers Behind the Story
Why it worked?
Because every tactic, from logo to long-tail keyword, reinforced a single idea Funnel CRM removes the busy-work between an enquiry and a signed deal.
By aligning brand, website, content, and ads around that promise—and measuring each touchpoint daily—we closed the very funnel the company is named after.
The Take-Away
Funnel CRM now stands where it always deserved to be: visible, memorable, and converting at pace.
If your SaaS has the features but lacks the momentum, let’s talk about turning attention into adoption—one seamless funnel at a time.
Let's Connect
