18 Aug 7 Effective Social Media Marketing Tips to Enhance Your Online Business
Social media marketing is considered a rabbit hole, but when you learn about it, you will find out that’s not the case.
I have seen businesses flourish, promoting only through just two mediums Facebook and Instagram. It all depends on how, where, and when you target your customers and what you do to retain them. It is simple, you just need to know certain tips and tricks to enhance your business. But, what are those?
Let’s discuss some here;
Find your niche:
You need to ask yourself a couple of questions,
- You are dealing in B2B or B2C?
- Who is your target audience?
It is very important to know who you want to target because strategies change as the audience changes. ‘’For example, if you are targeting a group of teens, promoting your product to them will require a different theme, a different medium and so on.’’
Detailed knowledge of your company’s goal and the product that is to be marketed, will help develop an online strategy hence strengthening the web presence.
Select the network that best suits your business:
It is very important to market your product on a medium that is better suited for your business. You wouldn’t want to market your product to people who fall out of your audience circle, that will just be pure waste of time, money and effort. Find out which platform is trending among your targeted audience and the ones that fits your business idea.
Here is a list of platforms with their pros and cons to decide from and this image will help you select one or multiple for your business.
Hence a detailed research should be done before you start marketing on social networks, as to which medium is trending among the group of people being targeted, whether the content should be infographic or memes, videos, small text or detailed.
Select the right format to optimize platforms:
Anything that goes up on the internet will reflect your business’s image, value and name.This is how people will perceive and relate to your brand. Hence said;
‘’First impression matters’’
You need to know what format will be required to display your content on the social networks, what will attract your audience. Like photos for Instagram, meme for Facebook, short note on twitter and so on. Select the right platform with the right content to boost your business as it will reach the audience faster.
Our brain makes us believe;
‘’Reading is hard, looking is easy’’
A study showed how it works for Facebook let’s have a look;
Increase your web presence:
The thing is that you aren’t acting in a vacuum, you have competitors to compete with and grab customers. To do that, strong and focused web presence is crucial, whether you are a small business or a corporate giant. Here’s how you do it;
- Create a website: the content of the website should be engaging, doesn’t matter you use photos, or text or memes in I but does it spark an interest for the visitor.
Find out if your webpage is customer friendly,
How long a visitor stays on your page and so on.
- SEO: it helps direct customers to your webpage as it works on bringing your page to a higher rank when searched for its related keywords.
- Paid ads: Shoot up your traffic with paid ads of your business as 65% of consumers click on google ads when they are willing to purchase an item.
- Create buzz on social media: Get people talking about your business, by advertising it on social networks, it increases brand awareness, is slow cost and helps you connect with your customers.
Listen and engage with your audience
You must connect with your audience, find out what they like, what are the changes they would prefer, what are their disliking. Make sure you are not selling a product or service people tend to dislike. Also, you don’t want a business based on something you believe is good and maybe whom you believe to be your ideal customers, want something else in real and are not your customers at all.
Hence; it is crucial to connect with your audience, use the right platform of social media to understand them better and to turn them into customers eventually.
Don’t Vanish into thin air;
Post your content regularly on the social media, businesses don’t grow overnight, it takes time and hard work and you need to be consistent. Post every day or every week but keep posting to avoid out of sight, out of mind scenario.
Follow a pattern or trend for your content posts that will create an image of your business into the minds of your customers.
Track and measure:
Once you are done, posting and reaching out to your audience you must always track your posts and then evaluate success, ask questions and generate answers.
Do we need to make any changes?
How well are the posts doing?
Is your content drawing attention?
Is it generating a buzz, are you getting customers?
Lastly whether the audience count is increasing or is falling?
This will help keep your business running and generating customers, because trends and people change and you must keep up with them or you will fall off-track.
These important tips shall help you enhance your online business, generate traffic that you need and eventually convert them into real customers, hence increasing your conversion rate which is your main aim.